Story: Women and men

Divorced dad

New Zealand men came to strongly value being a father and having a close, loving relationship with their children in the later 20th century. This shift coincided with a rapid climb in the rate of divorce. This advertisement, made in 1989, combines fathering and divorce to sell butter.

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Saatchi & Saatchi

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How to cite this page:

Charlotte Macdonald, 'Women and men - Common ground: 1999–21st century', Te Ara - the Encyclopedia of New Zealand, (accessed 17 July 2024)

Story by Charlotte Macdonald, published 5 May 2011, updated 1 Aug 2017