Kōrero: Advertising

'Dear John'

Tony Williams, a long-time film director, made this television advertisement for BASF recording tapes about 1981. It was spectacularly popular and won the CLIO Golden Lion at Cannes in 1982. The creativity and fine acting was typical of some of the more original New Zealand television advertising of the 1980s.

Courtesy of BASF New Zealand

Te whakamahi i tēnei tūemi

Colenso BBDO

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Jock Phillips, 'Advertising - Creative advertising', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/22418/dear-john (accessed 8 December 2021)

He kōrero nā Jock Phillips, i tāngia i te 11 Mar 2010