Story: Advertising

'Dear John'

Tony Williams, a long-time film director, made this television advertisement for BASF recording tapes about 1981. It was spectacularly popular and won the CLIO Golden Lion at Cannes in 1982. The creativity and fine acting was typical of some of the more original New Zealand television advertising of the 1980s.

Courtesy of BASF New Zealand

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Colenso BBDO

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How to cite this page:

Jock Phillips, 'Advertising - Creative advertising', Te Ara - the Encyclopedia of New Zealand, (accessed 26 February 2024)

Story by Jock Phillips, published 11 Mar 2010