As this graph shows, newspapers and television remained by far the most important media for advertising spending in New Zealand, but both have seen proportionate declines over the last decade. Radio and magazines retained consistent rates of advertising. The most dramatic rise in the 2000s has been in ‘interactive’ advertising, which includes the internet. The percentages are based on all cash revenue and include the commission earned by advertising agencies.
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Te Ara - The Encyclopedia of New Zealand
Source: Advertising Standards Authority
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