Story: Advertising

Annual advertising turnover, 1998–2007

Annual advertising turnover, 1998–2007

As this graph shows, newspapers and television remained by far the most important media for advertising spending in New Zealand, but both have seen proportionate declines over the last decade. Radio and magazines retained consistent rates of advertising. The most dramatic rise in the 2000s has been in ‘interactive’ advertising, which includes the internet. The percentages are based on all cash revenue and include the commission earned by advertising agencies.

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How to cite this page:

Jock Phillips, 'Advertising - Marketing and regulation', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/graph/22419/annual-advertising-turnover-1998-2007 (accessed 20 November 2019)

Story by Jock Phillips, published 11 Mar 2010