Kōrero: Knowledge-based industries

Jeremy Moon, Icebreaker

The Merino wool clothing company Icebreaker was the first New Zealand company to be studied by the Harvard Business School in the US. Watch how Icebreaker’s founder, Jeremy Moon, used media opportunities and internet technology to promote and sell his product in 2005.

Using this item

TVNZ Television New Zealand

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

All images & media in this story

Me pēnei te tohu i te whārangi:

Mark Derby, 'Knowledge-based industries - Creative industries', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/21748/jeremy-moon-icebreaker (accessed 16 June 2019)

Story by Mark Derby, published 11 Mar 2010, reviewed & revised 5 Dec 2017