Story: Knowledge-based industries

Jeremy Moon, Icebreaker

The Merino wool clothing company Icebreaker was the first New Zealand company to be studied by the Harvard Business School in the US. Watch how Icebreaker’s founder, Jeremy Moon, used media opportunities and internet technology to promote and sell his product in 2005.

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How to cite this page:

Mark Derby, 'Knowledge-based industries - Creative industries', Te Ara - the Encyclopedia of New Zealand, (accessed 20 August 2022)

Story by Mark Derby, published 11 Mar 2010, reviewed & revised 5 Dec 2017