Story: Knowledge-based industries

DishDrawer, 1999 (1st of 2)

DishDrawer, 1999

Designing an entirely new type of dishwasher, the DishDrawer, helped boost export sales for the long-running New Zealand appliance firm Fisher and Paykel. American marketing executives check out the DishDrawer in 1999. In that year Fisher and Paykel split its appliance and healthcare divisions into separate companies, and now exports most of its production. Manufacturing is increasingly carried out in Asia and other countries with low labour costs. In 2012, the Chinese-based Haier Group bought Fisher and Paykel.

Using this item

Otago Daily Times

Permission of the Otago Daily Times must be obtained before any re-use of this image.

All images & media in this story

How to cite this page:

Mark Derby, 'Knowledge-based industries - Design and digital content', Te Ara - the Encyclopedia of New Zealand, (accessed 19 May 2022)

Story by Mark Derby, published 11 Mar 2010, reviewed & revised 5 Dec 2017