Kōrero: Economy and the environment

Marketing Icebreaker

Icebreaker is a New Zealand clothing firm that concentrates on textile innovation, developing fine merino wool for its knitwear. The firm uses wool from New Zealand, makes its designs in North America, manufactures in China, and sells to niche markets in New Zealand and overseas. The company markets itself by emphasising its relationship with New Zealand’s land and people, the sustainability of its process and the traceability of the wool from farm to individual garment.

Te whakamahi i tēnei tūemi


This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Eric Pawson, 'Economy and the environment - Corporate environmental responsibility', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/21672/marketing-icebreaker (accessed 1 April 2023)

He kōrero nā Eric Pawson, i tāngia i te 11 Mar 2010