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Kōrero: Beach culture

1940s bathing costumes

Image
1940s bathing costumes

By the 1940s, V-necks had become fashionable, the suits only extended to the top of the thigh, and new elastic materials hugged the body, as in this advertisement for Jantzen suits.

Te whakamahi i tēnei tūemi

Alexander Turnbull Library

Reference: 1/2-036937; F

by Gordon Burt

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Me pēnei te tohu i te whārang

Jock Phillips, Beach culture – Beach culture, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/mi/photograph/9119/1940s-bathing-costumes (accessed 25 June 2026).

He kōrero nā Jock Phillips, i tāngia i te 2 March 2009.