Story: Beach culture

1940s bathing costumes (2nd of 3)

1940s bathing costumes

By the 1940s, V-necks had become fashionable, the suits only extended to the top of the thigh, and new elastic materials hugged the body, as in this advertisement for Jantzen suits.

Using this item

Alexander Turnbull Library
Reference: 1/2-036937; F
Photograph by Gordon Burt

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Beach culture - Beach culture', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/9119/1940s-bathing-costumes (accessed 20 August 2019)

Story by Jock Phillips, published 12 Jun 2006