This billboard, advertising Hell Pizza (who named many of their pizzas after the seven deadly sins) features an image of the half-completed $30 million mansion of financier Mark Hotchin. In 2009 there was considerable public disquiet that construction on the mansion had continued while his company, Hanover Finance, was in a state of collapse, threatening many investors with significant losses. At first Hell Pizza created a mobile billboard advertising 'Greed' pizza next to a picture of Hotchin, which was driven around Auckland and parked outside construction site. Later, the courts stepped in and seized the property; so the new poster advertised 'Pride' which 'comes before the fall'.
Te whakamahi i tēnei tūemi
Te Ara – The Encyclopedia of New Zealand
Photograph by Marguerite Hill
This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.