Kōrero: Class

Barbed billboard

Barbed billboard

This billboard, advertising Hell Pizza (who named many of their pizzas after the seven deadly sins) features an image of the half-completed $30 million mansion of financier Mark Hotchin. In 2009 there was considerable public disquiet that construction on the mansion had continued while his company, Hanover Finance, was in a state of collapse, threatening many investors with significant losses. At first Hell Pizza created a mobile billboard advertising 'Greed' pizza next to a picture of Hotchin, which was driven around Auckland and parked outside construction site. Later, the courts stepped in and seized the property; so the new poster advertised 'Pride' which 'comes before the fall'.

Te whakamahi i tēnei tūemi

Te Ara – The Encyclopedia of New Zealand
Photograph by Marguerite Hill

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Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Jock Phillips, 'Class - A new society, 1980s onwards', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/photograph/29743/barbed-billboard (accessed 24 July 2024)

He kōrero nā Jock Phillips, i tāngia i te 5 May 2011, reviewed & revised 22 May 2018