Prime Minister Peter Fraser, government officials and wheat-research experts inspect loaves of bread in the 1940s. The government controlled the baking industry by subsidising wheat growing, and set the price of a loaf of bread from 1936 until 1980. It also stipulated the types of flour that would be used and controlled flour imports. This meant that for many years there was very little variety in the types of breads that bakeries produced.
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Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.