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This display in a Self Help store was probably in Willis St, Wellington, around 1926. Self Help was a chain of grocery stores that began in Wellington and spread around the country. They were not self-service stores, but offered cheaper prices and no credit. Window displays were very important in the grocery trade for luring customers into the shop.
Te whakamahi i tēnei tūemi
Alexander Turnbull Library, Gordon H. Burt Collection (PA-Group-00743)
Reference: 1/1-015562-F
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.