Story: Food shops

Shop window display

Shop window display

This display in a Self Help store was probably in Willis St, Wellington, around 1926. Self Help was a chain of grocery stores that began in Wellington and spread around the country. They were not self-service stores, but offered cheaper prices and no credit. Window displays were very important in the grocery trade for luring customers into the shop.

Using this item

Alexander Turnbull Library, Gordon H. Burt Collection (PA-Group-00743)
Reference: 1/1-015562-F

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Carl Walrond, 'Food shops - Grocers', Te Ara - the Encyclopedia of New Zealand, (accessed 7 December 2023)

Story by Carl Walrond, published 11 Mar 2010, updated 1 Sep 2016