This giant bottle of Lemon and Paeroa stands in the small northern Waikato town of Paeroa. In 1934 the label design for Lemon and Paeroa was registered as a trademark. At the time the name was not, because place names are often not registerable, and neither are the generic names of things like fruit.
Te whakamahi i tēnei tūemi
Photograph by Natalie Harris
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