Cookie Bear, a bear that loves eating Hudson’s biscuits, has been used to market these products to children. Children could join a fan club and in 1976, 162,000 children belonged to it – proof of the popularity of Hudson’s biscuits. As part of a business deal in 1990 Griffins acquired the rights to Hudson's biscuits from Cadburys, in exchange for their confectionary business going to Cadburys.
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