Story: Food and beverage manufacturing

Cookie Bear

Cookie Bear

Cookie Bear, a bear that loves eating Hudson’s biscuits, has been used to market these products to children. Children could join a fan club and in 1976, 162,000 children belonged to it – proof of the popularity of Hudson’s biscuits. As part of a business deal in 1990 Griffins acquired the rights to Hudson's biscuits from Cadburys, in exchange for their confectionary business going to Cadburys.

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Griffin's Foods

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How to cite this page:

Sarah Wilcox, 'Food and beverage manufacturing - Baking and confectionery', Te Ara - the Encyclopedia of New Zealand, (accessed 23 July 2024)

Story by Sarah Wilcox, published 11 Mar 2010