Story: Food and beverage manufacturing

Cookie Bear

Cookie Bear

Cookie Bear, a bear that loves eating Hudson’s biscuits, has been used to market these products to children. Children could join a fan club and in 1976, 162,000 children belonged to it – proof of the popularity of Hudson’s biscuits. As part of a business deal in 1990 Griffins acquired the rights to Hudson's biscuits from Cadburys, in exchange for their confectionary business going to Cadburys.

Using this item

Griffin's Foods

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

All images & media in this story

How to cite this page:

Sarah Wilcox, 'Food and beverage manufacturing - Baking and confectionery', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/22973/cookie-bear (accessed 16 November 2019)

Story by Sarah Wilcox, published 11 Mar 2010