Kōrero: Advertising

Window display (4 o 4)

Window display

City shops have traditionally put considerable care into displaying goods in their windows. Here, a bottle store uses the white horse trademark to promote White Horse whisky. Interestingly, in a New Zealand of the 1920s and 1930s, when temperance sentiments were still strong, the words emphasise the whisky’s medical value, rather than its taste or alcoholic effects.

Te whakamahi i tēnei tūemi

Alexander Turnbull Library, Frederick Nelson Jones Collection (PAColl-3051)
Reference: 1/1-011465; G

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Jock Phillips, 'Advertising - Radio and other advertising methods', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/photograph/22407/window-display (accessed 21 May 2022)

He kōrero nā Jock Phillips, i tāngia i te 11 Mar 2010