Story: Advertising

Window display (4th of 4)

Window display

City shops have traditionally put considerable care into displaying goods in their windows. Here, a bottle store uses the white horse trademark to promote White Horse whisky. Interestingly, in a New Zealand of the 1920s and 1930s, when temperance sentiments were still strong, the words emphasise the whisky’s medical value, rather than its taste or alcoholic effects.

Using this item

Alexander Turnbull Library, Frederick Nelson Jones Collection (PAColl-3051)
Reference: 1/1-011465; G

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Advertising - Radio and other advertising methods', Te Ara - the Encyclopedia of New Zealand, (accessed 2 October 2022)

Story by Jock Phillips, published 11 Mar 2010