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Story: Advertising

Advertisements on stamps

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Advertisements on stamps

An unusual place to display advertisements was on the back of postage stamps. People were invited to contemplate their buying needs before licking and sticking.

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Alexander Turnbull Library

Reference: PAColl-9379

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Jock Phillips, Advertising – Radio and other advertising methods, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/22406/advertisements-on-stamps (accessed 4 June 2026).

Story by Jock Phillips, published 4 March 2010.