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In the first half of the 20th century newspapers were by far the most important advertising medium. However, considerable energy and funds also went into large roadside billboards such as these in Christchurch in the 1920s.
Te whakamahi i tēnei tūemi
Alexander Turnbull Library, The Press (Christchurch) Collection (PAColl-3031)
Reference: 1/1-008661; G
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.