Story: Advertising

Advertising hoardings (1st of 4)

Advertising hoardings

In the first half of the 20th century newspapers were by far the most important advertising medium. However, considerable energy and funds also went into large roadside billboards such as these in Christchurch in the 1920s.

Using this item

Alexander Turnbull Library, The Press (Christchurch) Collection (PAColl-3031)
Reference: 1/1-008661; G

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Advertising - Radio and other advertising methods', Te Ara - the Encyclopedia of New Zealand, (accessed 3 October 2023)

Story by Jock Phillips, published 11 Mar 2010