Santa parades were begun by department stores in the 1930s to launch the Christmas shopping season and promote their stores. They feature highly-decorated and fanciful floats, often inspired by popular children’s stories and rhymes. This float based on the nursery rhyme ‘The woman who lived in a shoe’ was part of the Hay’s Christmas parade in Christchurch in the mid-1970s.
Te whakamahi i tēnei tūemi
Christchurch City Libraries
Reference: CCL IMG ARCH812-06
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