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Santa parades were begun by department stores in the 1930s to launch the Christmas shopping season. They featured highly decorated and fanciful floats, often inspired by popular children’s stories and rhymes. This float, based on the nursery rhyme ‘The old woman who lived in a shoe’, was part of Hay’s Christmas parade in Christchurch in the mid-1970s.
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Reference: CCL IMG ARCH812-06
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