Story: Parades and protest marches

Hay’s Christmas parade

Hay’s Christmas parade

Santa parades were begun by department stores in the 1930s to launch the Christmas shopping season and promote their stores. They feature highly-decorated and fanciful floats, often inspired by popular children’s stories and rhymes. This float based on the nursery rhyme ‘The woman who lived in a shoe’ was part of the Hay’s Christmas parade in Christchurch in the mid-1970s.

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Christchurch City Libraries
Reference: CCL IMG ARCH812-06

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How to cite this page:

Ben Schrader, 'Parades and protest marches - Royalty, sport, commerce', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/21094/hays-christmas-parade (accessed 28 June 2019)

Story by Ben Schrader, published 11 Mar 2010