Santa parades were begun by department stores in the 1930s to launch the Christmas shopping season and promote their stores. They feature highly-decorated and fanciful floats, often inspired by popular children’s stories and rhymes. This float based on the nursery rhyme ‘The woman who lived in a shoe’ was part of the Hay’s Christmas parade in Christchurch in the mid-1970s.
Using this item
Christchurch City Libraries
Reference: CCL IMG ARCH812-06
This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.