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Kōrero: Meat and wool

Advertising woollen clothing

Image
Advertising woollen clothing

Renowned shearer Godfrey Bowen promotes New Zealand woollen underwear. Bowen was instrumental in improving shearing techniques in New Zealand, and the Bowen shearing style is now the basis of the shearing method used throughout the world. He was employed by the New Zealand Wool Board to promote wool.

Te whakamahi i tēnei tūemi

Private collection

Reference: Bill Carter and John MacGibbon. Wool: a history of New Zealand’s wool industry. Wellington: Ngaio Press, 2003.

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Me pēnei te tohu i te whārang

Alistair Nicol rāua ko Caroline Saunders, Meat and wool – Wool products and marketing, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/mi/photograph/19239/advertising-woollen-clothing (accessed 25 June 2026).

He kōrero nā Alistair Nicol rāua ko Caroline Saunders, i tāngia i te 1 March 2009.