Renowned shearer Godfrey Bowen promotes New Zealand woollen underwear. Bowen was instrumental in improving shearing techniques in New Zealand, and the Bowen shearing style is now the basis of the shearing method used throughout the world. He was employed by the New Zealand Wool Board to promote wool.
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Reference: Bill Carter and John MacGibbon. Wool: a history of New Zealand’s wool industry. Wellington: Ngaio Press, 2003.
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