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Kōrero: Arable farming

Creamoata factory, Gore

Creamoata factory, Gore

This factory was the home of Fleming’s Creamoata, an oatmeal porridge that was the staple breakfast for thousands of New Zealand children for much of the 20th century. The Sergeant Dan figure, seen here on the side of the building, was used to promote the product. The mill was built in 1919 and was closed in 2001 when the overseas owners shifted the operation to Australia.

Te whakamahi i tēnei tūemi

Te Ara - The Encyclopedia of New Zealand

by Jock Phillips

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Me pēnei te tohu i te whārang

Sue Zydenbos, Arable farming – Markets and processing, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/mi/photograph/17605/creamoata-factory-gore (accessed 4 June 2026).

He kōrero nā Sue Zydenbos, i tāngia i te 1 March 2009.

Comments

Terry
15 January 2024
This was the best tasting Breakfast Cereal i used to have every morning before starting the day. There were times i would even have it for Lunch, was so addictive and every mouthful was like a taste of heaven :) I try to get the heavenly taste from Rolled Oats by blending them in milk for 3 minutes to smooth out the coarseness of the wheat that tends to grind its way down the oesophagus with every swallow lol Bring The Creamoata factory back to NZ where it belonged :) RIP
kay
30 March 2020
I have a very small silver spoon with a bunch of oats on the handle,I had heard that there were small spoons dropped from and aircraft over Southland I think between the to world wars from the Creamoata factory in Gore can you verify this I could send you a photo it has flemings ENPS on the back
Lauren Ellis
01 May 2015
Is it possible to be able to buy creamoata porridge in Victoria.?I loved the creamoata and miss not seeing it on the supermarket shelves.It is so sad to see all our quality products disappearing .I.G.A.in Victoria try hard to source products that the giant supermarkets have crushed.I hope you can help me .Regards .Lauren Ellis .
Ron Ward
21 November 2014
I can not buy oatmeal from my local supermarket. Neither are they willing to bring it in for me. Creamoata was one of the few popular and available brands of oatmeal that used to be available. Oatmeal is able to be purchased from health food shops, usually from bulk bins, but it is not of the same quality. Rolled oats is processed by heated rollers. This process I believe to be detrimental to the nutritional content of the grain.