A 1994 study found that 227 of the 269 diaries (84%) in central urban and suburban Auckland were owned by Indians. Dairies offer an independent, if self-sacrificial, way to own your own business. Many are run as family enterprises, with the business profitability dependent upon family labour and long opening hours.
Te whakamahi i tēnei tūemi
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Source: Radhika Arti Nandan, ‘Open all hours: Indian dairy entrepreneurship in central urban Auckland.’ MA thesis, University of Auckland, 1994, p. 35