This booklet, published by Wellington retailers in 1914, is a play on the idea of a child’s alphabet book, with each letter linking to a shop or product.
Te whakamahi i tēnei tūemi
Reference: Eph-A-RETAIL-1914-01-front
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.