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Story: Shops

Rhyming trades alphabet

This booklet, published by Wellington retailers in 1914, is a play on the idea of a child’s alphabet book, with each letter linking to a shop or product.

Using this item

Alexander Turnbull Library

Reference: Eph-A-RETAIL-1914-01-front

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Carl Walrond, Shops – Early shops, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/interactive/21202/rhyming-trades-alphabet (accessed 4 June 2026).

Story by Carl Walrond, published 6 April 2010, updated 19 February 2026.