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By the interwar years the beach had become a place for bathing in the sun and the sea. In posters such as this one, Timaru set out to attract visitors to Caroline Bay for swimming and commercial amusements.
Te whakamahi i tēnei tūemi
Reference: C27960
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.