Story: Beach culture

Timaru poster, 1937

Timaru poster, 1937

By the interwar years the beach had become a place for bathing in the sun and the sea. In posters such as this one, Timaru set out to attract visitors to Caroline Bay for swimming and commercial amusements.

Using this item

Alexander Turnbull Library
Reference: C27960

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Beach culture - Beach recreation', Te Ara - the Encyclopedia of New Zealand, (accessed 25 July 2024)

Story by Jock Phillips, published 12 Jun 2006