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Kōrero: Graphic design

International typographic style

Image
International typographic style

This poster by Don Hatcher for the 1968 Christchurch Pan Pacific Arts Festival is an early example of international typographic style. Lower-case typography and minimal punctuation was typical of the idiom.

Te whakamahi i tēnei tūemi

Hocken Collections, University of Otago

Reference: S14-012

Permission of the Hocken Collections Uare Taoka o Hakena, University of Otago, must be obtained before any re-use of this image. Further information may be obtained from the Library through its website.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Me pēnei te tohu i te whārang

Hamish Thompson, Graphic design – Graphic style to creating brands, 1950s to 1970s, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/mi/ephemera/43809/international-typographic-style (accessed 25 June 2026).

He kōrero nā Hamish Thompson, i tāngia i te 13 December 2013.