Kōrero: Graphic design

International typographic style

International typographic style

This poster by Don Hatcher for the 1968 Christchurch Pan Pacific Arts Festival is an early example of international typographic style. Lower-case typography and minimal punctuation was typical of the idiom.

Te whakamahi i tēnei tūemi

Hocken Library, University of Otago
Reference: S14-012

Permission of the Hocken Library Uare Taoka o Hakena, University of Otago, must be obtained before any re-use of this image. Further information may be obtained from the Library through its website.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Hamish Thompson, 'Graphic design - Graphic style to creating brands, 1950s to 1970s', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/ephemera/43809/international-typographic-style (accessed 9 December 2021)

He kōrero nā Hamish Thompson, i tāngia i te 22 Oct 2014