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From 1927 the New Zealand Railways Publicity Branch began campaigns to persuade people to travel by train rather than car on their holidays. This 1930s poster depicts the range of possible summer destinations, and suggests the economy of rail in comparison with car travel.
Te whakamahi i tēnei tūemi
Archives New Zealand - Te Rua Mahara o te Kāwanatanga
Reference: AAOK W3241 1/31
Permission of Archives New Zealand Te Rua Mahara o te Kāwanatanga must be obtained before any re-use of this material.