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Story: Holidays

Promoting holidays: a summer break

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Promoting holidays: a summer break

From 1927 the New Zealand Railways Publicity Branch began campaigns to persuade people to travel by train rather than car on their holidays. This 1930s poster depicts the range of possible summer destinations, and suggests the economy of rail in comparison with car travel.

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Archives New Zealand - Te Rua Mahara o te Kāwanatanga

Reference: AAOK W3241 1/31

Permission of Archives New Zealand Te Rua Mahara o te Kāwanatanga must be obtained before any re-use of this material.

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How to cite this page

Nancy Swarbrick, Holidays – Holidays away from home, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/40745/promoting-holidays-a-summer-break (accessed 25 June 2026).

Story by Nancy Swarbrick, published 24 January 2013.