This print, produced some time in the 1940s or 1950s to advertise the Chesdale Cheese brand, highlights the cheese's convenient properties for the cook and consumer – it doesn't have a rind to remove, which reduces wastage, and the wrapping keeps it from drying out. Its versatility is also demonstrated. Chesdale Cheese was still available in the early 2000s, in pre-sliced, individually wrapped packages.
Te whakamahi i tēnei tūemi
Alexander Turnbull Library
Reference:
Eph-A-FOOD-1940s-01
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.
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