The British firm of W.D. & H.O. Wills promoted their roll-your-own tobacco through associations with British manly traditions, such as castles and cricket playing. Roll-your-owns remained a popular way of smoking among men rather than women.
Te whakamahi i tēnei tūemi
National Library of New Zealand, Papers Past
Reference:
Auckland Star. 11 January 1941, p. 11
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