Story: Smoking

Three Castles advertisement (4th of 4)

Three Castles advertisement

The British firm of W.D. & H.O. Wills promoted their roll-your-own tobacco through associations with British manly traditions, such as castles and cricket playing. Roll-your-owns remained a popular way of smoking among men rather than women.

Using this item

National Library of New Zealand, Papers Past
Reference: Auckland Star. 11 January 1941, p. 11

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How to cite this page:

Jock Phillips, 'Smoking - Cigarettes rule: 1900–1960', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/38974/three-castles-advertisement (accessed 25 February 2020)

Story by Jock Phillips, published 5 Sep 2013