Story: Smoking

Cinema advertisement for cigarettes (3rd of 4)

Cinema advertisement for cigarettes

This slide was shown in cinemas in the 1930s before the film began. It shows that although medical concerns about smoking had temporarily diminished by the interwar years, the National Tobacco Company, makers of Rothmans, still felt the need to reassure smokers about the safety of their product. They also promoted the distinctive, smooth brand of 'Virginia' tobacco.

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Hocken Library, University of Otago
Reference: S12-221a

Permission of the Hocken Library Uare Taoka o Hakena, University of Otago, must be obtained before any re-use of this image. Further information may be obtained from the Library through its website.

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How to cite this page:

Jock Phillips, 'Smoking - Cigarettes rule: 1900–1960', Te Ara - the Encyclopedia of New Zealand, (accessed 1 October 2023)

Story by Jock Phillips, published 5 Sep 2013