Story: Smoking

Advertisement for Capstan cigarettes (2nd of 4)

Advertisement for Capstan cigarettes

This advertisement, aimed at women, appeared in the Auckland Star in May 1941. It was wartime and many women were in the workforce, so the ad tried to associate smoking cigarettes with relaxation at the end of a job. 'Time for a Capstan' was one of the best-known advertising slogans of the period.

Using this item

National Library of New Zealand, Papers Past
Reference: Auckland Star, 30 May 1941, p. 9

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How to cite this page:

Jock Phillips, 'Smoking - Cigarettes rule: 1900–1960', Te Ara - the Encyclopedia of New Zealand, (accessed 10 August 2022)

Story by Jock Phillips, published 5 Sep 2013