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This advertisement, aimed at women, appeared in the Auckland Star in May 1941. It was wartime and many women were in the workforce, so the ad tried to associate smoking cigarettes with relaxation at the end of a job. 'Time for a Capstan' was one of the best-known advertising slogans of the period.
Te whakamahi i tēnei tūemi
National Library of New Zealand, Papers Past
Reference: Auckland Star, 30 May 1941, p. 9
Permission of the National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.