Story: Smoking

Advertisement for Craven "A" cigarettes (1st of 4)

Advertisement for Craven "A" cigarettes

This full-page advertisement appeared in the New Zealand women's magazine the Mirror in 1930. Like many ads in the years between the two world wars, this one specifically targeted women, who were the growing market. It tried to associate smoking with sophisticated urban taste.

Using this item

Alexander Turnbull Library
Reference: The Mirror, 1 November 1930 (S-L-1137-cover)

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Smoking - Cigarettes rule: 1900–1960', Te Ara - the Encyclopedia of New Zealand, (accessed 16 August 2022)

Story by Jock Phillips, published 5 Sep 2013