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By the mid-1950s, when this pamphlet was issued, the idea of beautiful New Zealand extended to its beaches. Here Napier is promoted as 'New Zealand's ocean play ground'. Summer at the beach became part of the identity of New Zealanders.
Te whakamahi i tēnei tūemi
Reference: Eph-A-TOURISM-Napier-1955-01-front
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.