Story: New Zealand identity

Poster of sunny Napier (2nd of 2)

Poster of sunny Napier

By the mid-1950s, when this pamphlet was issued, the idea of beautiful New Zealand extended to its beaches. Here Napier is promoted as 'New Zealand's ocean play ground'.  Summer at the beach became part of the identity of New Zealanders.

Using this item

Alexander Turnbull Library
Reference: Eph-A-TOURISM-Napier-1955-01-front

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Fiona Barker, 'New Zealand identity - The land', Te Ara - the Encyclopedia of New Zealand, (accessed 23 April 2024)

Story by Fiona Barker, published 20 Jun 2012