Story: New Zealand identity

Tourist guide to New Zealand (1st of 2)

Tourist guide to New Zealand

C. N. Baeyertz's Guide to New Zealand, which first appeared in 1902, presented the country as 'the scenic paradise of the world'. The guide reflected a hope at the time that New Zealand's natural scenery would attract international tourists. A Department of Tourist and Health Resorts had been established the previous year. As suggested by the cover, the two areas which were particularly promoted were the 'hot lakes' of the Rotorua region, where Māori culture was presented as exotic, and the fiords and mountains of the South Island.

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Alexander Turnbull Library
Reference: B-K 789-COVER

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Fiona Barker, 'New Zealand identity - The land', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/34602/tourist-guide-to-new-zealand (accessed 18 May 2021)

Story by Fiona Barker, published 20 Jun 2012