Kōrero: National Party

A family affair

A family affair

National's support for family values is showcased in this 1949 election brochure titled 'A family affair', which presented family life as a foundation of a cohesive society. The image supports this view by depicting an idealised young family gathered together in their living room and playing with their dog. The style of the fireplace (neo-Georgian) emphasises that this family is living in their own home and not a state house (public housing), underscoring another core National value, that of self-reliance.

Te whakamahi i tēnei tūemi

Alexander Turnbull Library
Reference: Eph-A-NZ-NATIONAL-1949-01-cover

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Colin James, 'National Party - Party principles', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/ephemera/33889/a-family-affair (accessed 9 August 2022)

He kōrero nā Colin James, i tāngia i te 20 Jun 2012, updated 1 Jul 2020