National's support for family values is showcased in this 1949 election brochure titled 'A family affair', which presented family life as a foundation of a cohesive society. The image supports this view by depicting an idealised young family gathered together in their living room and playing with their dog. The style of the fireplace (neo-Georgian) emphasises that this family is living in their own home and not a state house (public housing), underscoring another core National value, that of self-reliance.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.