National's support for family values is showcased in this 1949 election brochure titled A family affair, which presented family life as a foundation of a cohesive society. The image depicts an idealised young family gathered together in their living room and playing with their dog. The style of the fireplace (neo-Georgian) emphasises that this family is living in their own home and not a state house (public housing), underscoring another core National value, self-reliance.
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Alexander Turnbull Library
Reference:
Eph-A-NZ-NATIONAL-1949-01-cover
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.
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