Story: National Party

A family affair

A family affair

National's support for family values is showcased in this 1949 election brochure titled 'A family affair', which presented family life as a foundation of a cohesive society. The image supports this view by depicting an idealised young family gathered together in their living room and playing with their dog. The style of the fireplace (neo-Georgian) emphasises that this family is living in their own home and not a state house (public housing), underscoring another core National value, that of self-reliance.

Using this item

Alexander Turnbull Library
Reference: Eph-A-NZ-NATIONAL-1949-01-cover

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Colin James, 'National Party - Party principles', Te Ara - the Encyclopedia of New Zealand, (accessed 18 August 2022)

Story by Colin James, published 20 Jun 2012, updated 1 Jul 2020