Robert Muldoon's attempt to broaden National's appeal is highlighted in this 1975 election poster. The slogan 'New Zealand – the way you want it' was a populist pitch which voters could interpret to suit themselves. The images were intended to reassure voters that the bedrocks of society – such as traditional-family life and cradle-to-grave welfare – would continue to have National's support.
Courtesy of the New Zealand National Party.
Te whakamahi i tēnei tūemi
Alexander Turnbull Library
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.