Story: National Party

Muldoon: 1975 election poster (2nd of 3)

Muldoon: 1975 election poster

Robert Muldoon's attempt to broaden National's appeal is highlighted in this 1975 election poster. The slogan 'New Zealand – the way you want it' was a populist pitch which voters could interpret to suit themselves. The images were intended to reassure voters that bedrocks of society – such as traditional-family life and cradle-to-grave welfare – would continue to have National's support.

Courtesy of the New Zealand National Party.

Using this item

Alexander Turnbull Library
Reference: Eph-A-NZ-National-1975

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Colin James, 'National Party - Consensus and division', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/33881/muldoon-1975-election-poster (accessed 2 August 2021)

Story by Colin James, published 20 Jun 2012, updated 1 Jul 2020