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Kōrero: Child abuse

Never shake a baby

Image
Poster of young Māori man holding a baby with text written in right-hand corner.

Government agencies Plunket and Barnardos launched the ‘Never shake a baby’ campaign in 2009. Posters and television and radio ads educated parents and caregivers about the terrible potential consequences of shaking a baby. They told people what to do when a baby would not stop crying, and where to seek help.

Te whakamahi i tēnei tūemi

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Me pēnei te tohu i te whārang

Bronwyn Dalley, Child abuse – Community responses to child abuse, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/mi/ephemera/30573/never-shake-a-baby (accessed 4 June 2026).

He kōrero nā Bronwyn Dalley, i tāngia i te 26 April 2011.